Client: SMEHype, a website offering resources and information on user experience design.
Challenge: SMEHype was facing low traffic to their website, with visitors struggling to find the information they needed. Despite offering valuable resources and information, SMEHype was unable to effectively engage their audience and drive traffic to their site.
Solution: To address these challenges, SMEHype approached an analytics company, DataKnead, to help them improve their website’s user experience and increase traffic. DataKnead conducted a comprehensive website data analysis, including pageviews, bounce rates, and user behaviour.
Key Findings: The analysis revealed that the website had a high bounce rate, indicating that visitors were quickly leaving the site. The website’s navigation and search functionality were found to be difficult to use, causing visitors to struggle to find the information they needed. Additionally, the website’s content was not organised clearly and concisely, further hindering the user experience.
Implementation: To address the challenges identified, DataKnead recommended several improvements to the website. Firstly, DataKnead suggested improving the website’s navigation and search functionality, making it easier for visitors to find the information they needed. DataKnead also recommended reorganising the content, making it more user-friendly and easier to understand.
Result: The changes implemented by DataKnead significantly impacted the website. The website’s bounce rate dropped by 25%, and the average time spent on the site increased by 30%. The improved navigation and search functionality made it easier for visitors to find the information they needed, leading to a 20% increase in page views. Furthermore, The website saw an increase in repeat visitors, indicating that the improved user experience was helping to build customer loyalty. The website was able to engage its audience more effectively and drive traffic to its site, significantly improving its online presence.
Conclusion: By leveraging the power of analytics, SMEHype was able to address the challenges affecting its online presence. The website improved the user experience, increased traffic, and engaged its audience more effectively, significantly improving its online success. The comprehensive analysis and recommendations provided by DataKnead allowed SMEHype to make informed decisions and drive positive results for their website.