Client: Victoria Furnishing, an online furniture store offering a wide range of furniture and home décor products.
Challenge: Victoria Furnishing was facing a decline in website traffic and customer retention. The company was struggling to understand customer behavior and preferences, and the factors that were affecting their purchase decisions.
Solution: The analytics company, Dataknead, was brought on board to help Victoria Furnishing improve its online presence. Dataknead analysed Victoria Furnishing’s website data, including pageviews, bounce rates, and conversion rates, to identify areas for improvement.
Key Findings: Dataknead found that Victoria Furnishing’s website had a high bounce rate, indicating that visitors were quickly leaving the site. Further analysis revealed that the website’s slow load time was one of the primary reasons for the high bounce rate. Additionally, the product pages lacked sufficient product information and high-quality images, which hindered customer engagement.
Implementation: To address the slow load time, Dataknead recommended upgrading Victoria Furnishing’s hosting service and optimising images and other media files. Dataknead suggested adding detailed product descriptions, specifications, and high-resolution images to improve the product pages.
Result: The changes implemented by Dataknead had a significant impact on Victoria Furnishing’s online presence. The website’s load time was significantly reduced, and the bounce rate dropped by 35%. The improved product pages also helped increase customer engagement and time spent on the website, leading to a 20% increase in conversions.
Moreover, Victoria Furnishing saw an increase in repeat customers, indicating an improvement in customer retention. The company was able to better understand their customers’ behavior and preferences, allowing them to personalise their marketing campaigns and improve the customer experience.
Conclusion: By leveraging the power of analytics, Victoria Furnishing was able to identify and address the issues affecting its online presence. The company was able to improve website performance, increase customer engagement, and boost sales, leading to a significant increase in traffic and customer retention.