A local retail was facing several challenges with their reporting and analytics processes. The store was using multiple tools and manual processes to collect and analyze data, leading to a time-consuming and inefficient system. Additionally, there was lack of central reporting dashboard to view key metrics, making it difficult to gain insights and make informed decisions.
Solution
Our analysis revealed that the store was using multiple tools and manual processes to collect and analyze data, leading to a time-consuming and inefficient system. To address these challenges, Dataknead recommended implementing a centralised analytics platform to integrate data from multiple sources and automate the reporting process. We worked with the store to implement a custom reporting dashboard, providing real-time visibility into key metrics, such as website traffic, sales, and customer behavior
Results
Implementing the centralised analytics platform and automated reporting dashboards significantly impacted the store’s online channel. They were able to streamline their data collection and analysis processes, reducing the time and effort required to generate reports. The custom reporting dashboard provided real-time visibility into key metrics, allowing The E-commerce Store to make informed decisions and respond to changing market conditions.
Key takeways:
- Understanding of customer behavior and preferences
- Improved reporting and analytics processes
- Gained real-time visibility into key metrics
- Data-driven decision making
