Unlocking Strategic Insights – Beyond Data Reporting Dashboards
Unlocking Strategic Insights – Beyond Data Reporting Dashboards In today's data-driven world, organisations are overwhelmed with vast amounts of information from various sources. They often rely on data reporting dashboards to make sense of this data deluge and drive actionable insights. Dashboards provide a snapshot of key metrics and performance indicators, enabling stakeholders to monitor…
Why AI-Driven Dynamic Pricing Is a Paradigm Shift
Why AI-Driven Dynamic Pricing Is a Paradigm Shift Introduction In the ever-evolving commerce landscape, businesses are experiencing a revolutionary shift in their pricing strategies with the advent of Artificial Intelligence (AI)-driven dynamic pricing models. Adopting AI and machine learning tools represents a paradigm shift that redefines how businesses approach and execute pricing strategies. In this…
Using AI to Mitigate Concerns with Online Fake Reviews
Using AI to Mitigate Concerns with Online Fake Reviews Introduction In the digital age, where information is readily available, customer reviews have become crucial in shaping consumers' purchasing decisions. Businesses can no longer rely solely on traditional marketing strategies but adapt to the dynamic landscape of online reviews. Where customer reviews heavily influence the reputation…
Top 5 Key Influencer KPIs for Social Media Campaign
Top 5 Key Influencer KPIs for Social Media Campaign Introduction In the dynamic landscape of digital marketing, social media influencers have become the linchpin for successful campaigns. However, choosing the right influencer is a strategic decision that goes beyond finding a famous face. It’s about finding the right face that aligns with your brand values…
High Bounce Rate Isn’t Always a Red Flag
High Bounce Rate Isn’t Always a Red Flag In the realm of web analytics, bounce rate is a metric that often garners significant attention. It measures the percentage of visitors who navigate away from a site after viewing only a single page without engaging with other pages on the website. In other words, it represents…
The Critical Role of Mobile Analytics in Understanding App Users
The Critical Role of Mobile Analytics in Understanding App Users Introduction With mobile devices accounting for an increasing share of web traffic, tracking and analysing mobile user behaviour is more critical than ever. Mobile analytics tools like Google Analytics’ Mobile App, Mixpanel, and Firebase Analytics are becoming increasingly popular as they allow businesses to track…
Is noise in web data good or bad? – Uncovering the Value of Noise in Web Data
Is noise in web data good or bad? – Uncovering the Value of Noise in Web Data Introduction The presence of noise in web data can be good and bad, depending on the context and the analysis goals. In some cases, noise in web data can provide valuable information and insights that may not be…
Datafication – Harnessing the Value of Your Data
Datafication – Harnessing the Value of Your Data Introduction Datafication is the process of turning data into a tangible asset for organisations. It involves the collection, analysis, and utilisation of data in order to inform business decisions and drive growth. In recent years, the advancement of technology has made datafication more prevalent and accessible for…
