The Critical Role of Mobile Analytics in Understanding App Users
The Critical Role of Mobile Analytics in Understanding App Users Introduction With mobile devices accounting for an increasing share of web traffic, tracking and analysing mobile user behaviour is more critical than ever. Mobile analytics tools like Google Analytics’ Mobile App, Mixpanel, and Firebase Analytics are becoming increasingly popular as they allow businesses to track…
Is noise in web data good or bad? – Uncovering the Value of Noise in Web Data
Is noise in web data good or bad? – Uncovering the Value of Noise in Web Data Introduction The presence of noise in web data can be good and bad, depending on the context and the analysis goals. In some cases, noise in web data can provide valuable information and insights that may not be…
How Augmented Analytics is Transforming Business Operations
How Augmented Analytics is Transforming Business Operations Introduction Augmented analytics is a data analytics approach that uses machine learning and natural language processing to automate the analytics processes typically done by a specialist or a data scientist. Augmented analytics relieves the dependence on data analysts or scientists by automating insights generation within a business using…
Datafication – Harnessing the Value of Your Data
Datafication – Harnessing the Value of Your Data Introduction Datafication is the process of turning data into a tangible asset for organisations. It involves the collection, analysis, and utilisation of data in order to inform business decisions and drive growth. In recent years, the advancement of technology has made datafication more prevalent and accessible for…
The Power of Real-Time Analytics: How Businesses are Leveraging Data in Real-Time
The Power of Real-Time Analytics: How Businesses are Leveraging Data in Real-Time Introduction Real-time analytics is a rapidly growing field that allows organisations to process and analyse data as it is generated, providing insights that can be used to improve performance, optimise operations and make data-driven decisions. As the amount of data generated by businesses…
Data Enrichment Why It’s Important for Businesses Today
Data Enrichment Why It’s Important for Businesses Today What is data enrichment? Data enrichment is the process of using multiple data sources to create a more complete picture of the customer. This can be done by combining information from different data sources or using different types of data (such as text and images). For example,…
What is Data, Analytics and Insights?
What is Data, Analytics and Insights? Introduction Data, analytics and insights are transforming business. This is no longer a theoretical claim but a reality that’s becoming increasingly clear. As the use of data, analytics and insights continue to rise in popularity across the globe, companies are now looking at how they can maximise their effectiveness…
Must Have Performance Metrics for Startups
Must Have Performance Metrics for Startups Introduction You know the feeling if you have spent time in a startup office. It is full of people sitting at their desks, laptops open, and phones pressed to their ears as they try to convince customers to buy their products. You’d think being surrounded by so many people…